Platinum vs Gold Price: Why We Don’t Charge More for Platinum
- Apr 9
- 2 min read
Platinum has a reputation for being the “premium” option.
So naturally, most people assume it should cost more.
And in most jewellery stores… it does.
But here’s the part no one really explains properly:
👉 It’s not because platinum itself is more expensive.
Platinum vs Gold Price: What Most People Get Wrong
When comparing platinum vs gold price, most people assume platinum is more expensive — but that’s not actually true. Right now in Australia:
14k gold sits around $120–$135 per gram
Platinum sits around $90–$100 per gram
So gram-for-gram… 👉 Platinum is actually cheaper than gold.
That usually surprises people.
So Why Are Platinum Rings More Expensive?
The real difference in platinum vs gold price comes down to weight, not the material itself.
Platinum is denser than gold. So to make the exact same ring, you need more of it.
For example:
A typical 14k gold setting might weigh ~4g
The same ring in platinum will weigh ~6.4g
So yes — it does cost a bit more to produce.
Roughly speaking, that’s about a ~$100 difference at a raw material level.
What Most Jewellers Do With That
That small difference gets marked up.
Across the industry, platinum is usually priced around 10% higher than 14k gold.
And once retail markups are applied…
👉 That can easily turn into hundreds more for the exact same ring design
Why We Don’t
At Fiorie, we don’t charge extra for platinum. We absorb the difference.
Because to us, that pricing gap doesn’t reflect real value — it reflects tradition.
And more importantly:👉 Platinum is actually lower maintenance long-term
No rhodium plating
No colour fading over time
Fewer ongoing costs
So charging more upfront for a metal that costs you less to maintain never really made sense to us.
The Way We See It
If two metals cost roughly the same to produce…
You shouldn’t be pushed toward one based on price.
You should choose based on what suits you:
White gold if you like a lighter shinier feel and don’t mind maintenance
Platinum if you want something that stays naturally white long-term
Final Thought
Platinum isn’t expensive because it’s better.
And it’s not cheaper because it’s worse.
It’s just different.
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